Friendship Voting

A couple of posts ago in "Differences" I alluded to the possibility that friendship could influence voters. This isn't a breakthrough revelation. Few would argue that the friendlier-appearing politician gains a significant voter advantage. Their political views may in reality stand against the voter's ideals, however the candidate's friendliness proves to be the stronger determinant. This is especially important when voters are unsure of where candidates stand on the issues (whether through neglect in the voter's research or through the unclear messages sent by the candidates themselves). In a busy, confused, and untrusted political world, image becomes so significant. So often candidates will wear the flannel shirt, don the hardhat, and pose with the children to show how down-to-earth and friendly they are. It is difficult as voters not to equate this appearance with being more trustworthy and honest.

I remember a couple of us having the unique opportunity to converse with one of the Secret Service agents during the 3rd Presidential Debate on the Arizona State University campus in October 2004. After some initial conversation which allowed the agent to see that we were "harmless", he volunteered how grateful so many of the agents were to work for our current President. Not only is President Bush timely and respectful to all those that support and protect him, but he also does many good things not seen by the camera. The agent politely commented that this was in sharp contrast to the previous President, who seemed to be all about image and photo ops.

I pray that we will see beyond the appearances to vote for the right candidates for good government.